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Amara Raja ties up with Maruti Suzuki.

Posted on: February 12, 2009

Industrial and automotive battery company Amara Raja Batteries has entered into a tie-up with Maruti Suzuki. Alongwith the largest car
manufacturer, it has launched the co-branded replacement battery under ‘Amaron MGB’ brand.

This is aimed at capitalising on the Amaron brand, which has been an OE fitment in the automotive battery segment for most models of passenger cars from the Maruti stable. The tie-up has made ‘Amaron’ as the brand endorsed by Maruti Suzuki as a replacement battery.

Amaron MGB will now be an addition to Maruti Suzuki’s existing array of genuine spares offerings, according to a release here on Wednesday.

Amara Raja MD Jay Galla said Amaron MGB now presents customers with the dual advantage of Amara Raja’s finest battery technology and a wide availability through Maruti Suzuki’s largest network of 3,000 plus authorised outlets across the length and breadth of the country.

Source: www.pricewale.com

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