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Skoda launches new Superb for Indian market.

Posted on: March 11, 2009

Czech auto major Skoda on Tuesday launched an upgraded version of its premium sedan Superb at a discounted price for the Indian market.

The new Superb, of which only one variant will be available now, is priced at Rs 1.88 million (ex-showroom Delhi), while the older models were priced between Rs 2.01 million and Rs 2.27 million.

Skoda India’s board member (incharge of sales and marketing) Thomas Kuehl said the new price positioning was very important for the company in a price-sensitive market like India.

“India is an extremely price sensitive market. One of our challenges was to get the price right so as to make the product a value proposition,” he told reporters at the launch.

Kuehl said Skoda Auto was looking at gaining the top spot in the premium car segment with the new launch. The company expects to achieve a four-figure sales this fiscal for the new variant.

Skoda sold 522 Superb models in the last 11 months.

The new Superb comes with a “fuel-efficient” new TSI (Turbocharged Fuel Stratified Injection) petrol engine.

The auto industry in India and “all of the east” was on the path of revival unlike the developed world and the next few months would bring back the growth momentum, Kuehl said.

Apart from regular Skoda features like a patented twin door boot, the new variant comes equipped with a front and rear parking sensor, pedal shift for the seven-spead gearbox and eight front and rear seat airbags.



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