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Nano may find it tough to enter Europe: Audi.

Posted on: March 13, 2009

Tata’s small car Nano may not be able to enter Europe due to stringent safety and emission norms, leading German luxury carmaker Audi said joining the list of auto players, who are sceptical about the prospects of the world’s cheapest car.

Nano has always elicited sharp reactions from rival carmakers, including Maruti Suzuki, about its compatibility with safety norms, which Tata Group Chairman Ratan Tata has been challenging.

“Entering (by any model) the US and European market is very tough due to very stringent security and consumption regulations. Many Chinese carmaker had earlier tried to enter Europe, but could not as they faced problems,” Audi AG Member of the Board (Finance and Organisation) Axel Strotbek said here.

Asked if Nano could also face such difficulties in entering into Europe, he said: “Yes … I don’t think it will come here.”

Axel said that safety, fuel efficiency and emission norms are very important for the European customers, “which I am very apprehensive of getting in this price (Nano’s price)”.

Source: Pricewale.com

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