pricewale|Latest Cars & Bikes

Tata Nano Launched.

Posted on: March 24, 2009

If you pursue something, you will certainly get there. Nothing is impossible,” said Ratan Tata unveiling the much-awaited Tata Nano at a glittering ceremony in Mumbai. The city’s iconic Marine Drive and its gentle breeze formed the perfect backdrop for the occasion and there was not a soul who was not moved by the significance of the event.

The event was not just about what Tata Motors had achieved by offering a car at Rs 1 lakh (ex-factory) but was more a statement on what India had achieved. In Mr Tata’s words, his company had succeeded in giving the country an affordable car. “In some way, this is dedicated to the youth of India,” he said to a tumultuous applause. Appropriately, there were three Nanos that kept him company on stage.
If the appreciation from the audience was unabated, it was most palpable when the car’s price tag was announced. “We made a promise a couple of months ago and I am glad to say that we have kept that promise today,” said Mr Tata. At Rs 1 lakh for the base model, the Indian middle class’ dream of owning a four-wheeler had come true.

For Tata Motors, it had been an arduous journey for six years, with naysayers not giving the company too much of a chance to offer the consumer a car at a price as cheap as that. Mr Tata modestly said this product would “rewrite the evolution of transport”.

The audience comprised not just the head honchos from Bombay House, the Tatas’ headquarters, but dealers and suppliers were there as well. Some of the best names from advertising and the world of finance were also present.

Indian Hotels’ MD Raymond Bickson spoke fondly of how the Nano reminded him of his Fiat. “That was my first car and I used to drive it around as a student.

To my mind, the Nano is the result of the vision of the chairman who saw it through so many challenges.” There was probably a sense of deja vu for those who had seen the Maruti hit the Indian roads in the early ’80s. The Maruti 800 at that stage, according to Naina Lal Kidwai of HSBC, succeeded in transforming demand for cars in India.

Source: Pricewale.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Pages

March 2009
M T W T F S S
« Feb   Apr »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Blog Stats

  • 35,602 hits
%d bloggers like this: