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Tata Group firm Titan Industries said it will start distributing booking forms for Tata Nano from its showrooms across the country from April 4.

The Nano booking forms would be available at all ‘World of Titan’ showrooms across the country between April 4 and April 25, Titan Industries said in a statement.

World of Titan network is the wristwatch retail chain of Titan Industries.

Along with the booking form, the prospective buyer would get a gift voucher worth Rs 200 redeemable on purchase of a watch at the Titan outlets and a free membership of the Titan Signet Loyalty Program, which offers several benefits.

“The launch of Nano is a moment of great pride for all of us in the Tata group. Therefore, at Titan, we have specially made available Nano booking forms in all our World of Titan showrooms,” Titan Watches Chief Operating Officer Harish Bhat said.

Titan has over 265 stores in 119 cities across India.


If you pursue something, you will certainly get there. Nothing is impossible,” said Ratan Tata unveiling the much-awaited Tata Nano at a glittering ceremony in Mumbai. The city’s iconic Marine Drive and its gentle breeze formed the perfect backdrop for the occasion and there was not a soul who was not moved by the significance of the event.

The event was not just about what Tata Motors had achieved by offering a car at Rs 1 lakh (ex-factory) but was more a statement on what India had achieved. In Mr Tata’s words, his company had succeeded in giving the country an affordable car. “In some way, this is dedicated to the youth of India,” he said to a tumultuous applause. Appropriately, there were three Nanos that kept him company on stage.
If the appreciation from the audience was unabated, it was most palpable when the car’s price tag was announced. “We made a promise a couple of months ago and I am glad to say that we have kept that promise today,” said Mr Tata. At Rs 1 lakh for the base model, the Indian middle class’ dream of owning a four-wheeler had come true.

For Tata Motors, it had been an arduous journey for six years, with naysayers not giving the company too much of a chance to offer the consumer a car at a price as cheap as that. Mr Tata modestly said this product would “rewrite the evolution of transport”.

The audience comprised not just the head honchos from Bombay House, the Tatas’ headquarters, but dealers and suppliers were there as well. Some of the best names from advertising and the world of finance were also present.

Indian Hotels’ MD Raymond Bickson spoke fondly of how the Nano reminded him of his Fiat. “That was my first car and I used to drive it around as a student.

To my mind, the Nano is the result of the vision of the chairman who saw it through so many challenges.” There was probably a sense of deja vu for those who had seen the Maruti hit the Indian roads in the early ’80s. The Maruti 800 at that stage, according to Naina Lal Kidwai of HSBC, succeeded in transforming demand for cars in India.


rom drawing board to Singur and to Sanand before hitting the showrooms, it has been quite a journey for Tata Motors’ Nano, the world’s cheapest car. Here’s how the Rs one lakh car was born.

March 2003 : Ratan Tata discloses plans to launch the world’s cheapest car at Rs 1 lakh at Geneva Motor Show.

May 2006: Tata Motors announces setting up Nano manufacturing unit at Singur in West Bengal with initial investment of Rs 1000 crore spread over 700 acres; scaled up to 1,000 acres with total investment of Rs 1,500 crore.

Oct 2006 : Trinamool Congress opposes Tata Motors’ plans to set up factory at Singur, calls 12-hour state-wide bandh alleging forcible acquisition of farmers’ land.

Dec 2006: Violence mars Singur, five hurt in rubber- bullet firing. Mamata Banerjee goes on indefinite hunger strike, which was called off after 25 days following appeals from the Prime Minister and the President.

Jan 2007: Land puja offered at Singur car project site

Feb 2007: Police-mob clash at Singur.

Mar 2007: WBIDC signs a 90-year agreement with Tata Motors for Nano plant; farmer commits suicide; mob attacks proposed site; bomb explosion damages fencing

May 2007: Peace talks between state government and Trinamool Congress fail; one more farmer commits suicide

June 2007: CPI(M) patriarch Jyoti Basu echoes Mamata Banerjee’s demand that only 600 acres is required for the Singur project instead of 1,000 acres, but state government rules out returning Singur project land to farmers

Nov 2007 : Central forces deployed at Singur after fresh protests

Jan 2008: Ratan Tata unveils Nano at Auto Expo in Delhi; Calcutta High Court orders Singur land acquisition legal

Mar 2008: Nano showcased at Geneva Motor Show

May 2008 : Supreme Court refuses to stay Nano roll-out from Singur

June 2008: Singur protesters break factory gate

Aug 2008: Talks between West Bengal Chief Minister Buddhadeb Bhattacharjee and Mamata Banerjee, who demanded return of 400 acres to farmers, fail. Subsequently, Ratan Tata threatens to exit from Singur. It was followed by Trinamool Congress’ indefinite dharna. Factory workers stay away from work after assault.

Sep 2008: WB Governor Gopal Krishna Gandhi intervenes. Agreement signed between state government and Trinamool Congress but it is shortlived. Mamata Banerjee holds rally demanding return of 300 acres of land. Security guards at Singur factory attacked.

Oct 2008: Ratan Tata formally announces pulling out of Nano plant from Singur and days later declares Sanand at Gujarat as the new manufacturing location for Nano at an investment of Rs 2,000 crore

Feb 2009: Tata Motors announces launch date of Nano to be March 23.

Mar 2009: Ratan Tata unveils European version of Nano with added features and complying with Euro V emission norms at the Geneva Motor Show; Nano makes commercial debut.


Tata Motors will on Monday launch the “People’s Car”, the Nano, which it unveiled in January 2008 as the world’s cheapest car with a dealer price
of 100,000 rupees ($1,900).

Following are some details of the 4-door car, available in standard and deluxe versions:

Length: 3.1 metres

Height: 1.6 metres

Width: 1.5 metres

Engine: Rear-wheel drive, 2-cylinder, 623 cc, multi-point fuel-injection petrol engine, rear mounted. Tata said it is the first time a 2-cylinder gasoline engine is used in a car with single balancer shaft.

Safety: Has an all sheet-metal body, with crumple zones, intrusion-resistant doors, seat-belts, and rear tailgate glass bonded to the body. Tyres are tubeless.

Environment: Tailpipe emission performance beats current regulatory requirements, and the Nano has a lower overall pollution level than two-wheelers made in India, Tata has said. A high fuel efficiency (20 km/litre) ensures low carbon dioxide emissions.

The Team: In 2003, a four-member team at Tata’s Engineering Research Centre in Pune city started work on a “very low cost transportation with four wheels” and a price of 100,000 rupees. Helped by the Institute of Development in Automotive Engineering in Italy, the team grew to 500, headed by Girish Wagh.

Nano Europa: Will launch in some European markets by 2011:

Length: 3.29 metres; Width: 1.58 metres; Wheelbase: 2.28 metres. Engine: 3-cylinder, all-aluminium MPFI engine with 5-speed automatic transmission and electric power steering. Plus, advanced restraint systems, ABS, ESP and airbags.


Tata Motors has begun gearing up its distribution network, especially in upcountry markets, to aggressively support its future car launches, especially the high-profile Nano, company dealers said. Xenon, a premium lifestyle pick-up vehicle for personal usage, will be launched this month followed by the Rs 1-lakh Nano before the end of the financial year. Tata dealerships have been asked to strengthen manpower, which company officials say would be needed for more efficient customer service.

“We have been asked to open as many showrooms as possible at the district level as the company has planned a slew of new launches this year,” said a Mumbai-based Tata Motors dealer on conditions of anonymity. However, the company is still hush-hush on exact details of the Nano launch, officials close to the development said. An email query to Tata Motors went unanswered.

The first lot of Nanos will roll out from Pantnagar (Tata Motors’ manufacturing plant). The company has officially stated that Nano will focus on semi-urban and rural markets. Dealers say bookings will start at the end of this month and deliveries will begin by March 2009. The company’s current dealer network for passenger cars will also be tapped for distributing Nano.

Xenon was launched in Thailand last year and currently retails in South-East Asian markets and Europe. It will be positioned in the premium lifestyle segment in India. Xenon retails for $17,000 to $19,500 in Thailand. The only model that comes close to this vehicle in India is Scorpio Getaway.

The initial bookings for Nano are being done to gauge the demand for the vehicle. The base version will be without an AC. Company Officials indicate that Tata Motors may be able to stand by its promise of launching Nano at Rs 1 lakh. Officials close to the project said there may not be too many takers for the base version of Nano and most consumers may opt for the AC version, which would retail at around Rs 1.4 lakh. It is learnt that Tata Motors Finance is considering various financing packages through SBI and HDFC to offer competitive interest rates.



Bookings for the Rs 1 lakh Nano will begin by February end. The booking amount for the world’s cheapest car will be around Rs 70,000.But, even after paying 70% of the car’s total cost, the wait could be quite long.

Sources familiar with development said that all dealers of Tata Motors and branches of the State Bank of India (SBI) will accept bookings simultaneously across the country in the next three weeks. SBI will initially engaged 100 branches and take the number eventually to 1,000.

Tata Motors and SBI have entered into an exclusive arrangement for the Nano car. SBI will not only act as sole lender to buyers but also offer its branches for bookings.

As Tata Motors is eyeing initial bookings of over one lakh cars, the company hopes to collect around Rs 700 crore in just a few weeks. Allotment will be made through a draw and, going by projections even during this recession, those at the top of the draw would have the choice of becoming proud owners of the first Nanos, or getting a premium in the black market.

Nano would be launched in March 2009 with cars rolling out from the Pantnagar plant in Uttranchal. This plant can produce only 3,000 cars per month — just a fraction of the demand.

Things will ease only after the cars roll out of Sanand plant near Ahmedabad which will have an initial capacity of producing 2,50,000 cars per annum. But the Gujarat plant will take at least one year to start production.

Nano’s launch had been scheduled for 2008 but plans got derailed when Tatas were forced out of Singur in West Bengal.

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Fiat Grande Punto

Fiat grande punto

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Expected Price: Not Available
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Maruti Splash

Maruti splash

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Expected Price: 4,00,000
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Mahindra Ingenio

Manhindra Ingenio

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Toyota Innova and Chevrolet Tavera will face their new competitor Ingenio by early 2009.Mahindra & Mahindra (M&M) to built Ingenio on an all-new platform, it would be equipped with latest technology and will have contemporary styling and spacious interiors.It is also expected that Ingenio will come with a variety of engine options, including the M&M™ indigenously developed common rail direct injection diesel engine and hybrid option. Which will definately make Ingenio a great competitor.….
Expected Price: Not Available
Expected In : February, 2009

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